Paid Advertising
Motor Club of America Training
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Advertising on Google Adwords is a great way to generate leads and close sales. However it is a costly option.
Before even considering advertising on Google, Yahoo, Ask, Bing or any other search engine you must first have the following:
Setting up a Motor Club of America advertising campaign on Google Adwords is fairly simple. The basic concept is you bid on essential keywords. When someone searches “the” key word your ad will appear based on the budget you set and the bid you select. Keywords
There are many keywords available for search, however not all keywords should spark your interest. Your MCA campaign should not consist of many keywords. Some keywords we suggest you use for an MCA Ad’s campaign are: Motor Club of America, MCA Motor Club, Enroll with MCA, Join Motor Club America, MCA Associate. |
Negative Keywords
Just like any keyword- negative keywords can be detrimental to your campaign. Therefore, you must add negative keywords to your Adwords campaign, so that your ads DO NOT appear when someone searches this particular keyword. Negative keywords to add are: Scam, Close, Delete Account, Free. You do not want to pay for ads that will not result in you growing your downline and/ or generating leads. To set up your Adwords account visit Google Adwords. |
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